Outlier score

The problem it solves

A creator posting to two million followers has a floor. Their tenth-best post still clears a million views, and a views sort hands you ten posts that all did roughly what that account always does.

What you actually want is the post that broke the pattern, because that's the one carrying an idea rather than an audience. Outlier score finds it by comparing each post to the same creator's usual numbers.

How the number is built

Sort Feed takes up to 25 of the creator's recent posts, throws out anything published in the last three days, and takes the median of what's left. Every post is then divided by that median.

A score of 6.1× means the post pulled a little over six times that account's usual numbers. Because the baseline is the creator's own, a small account and a huge one produce scores you can read the same way.

Two details matter. Very recent posts are excluded because they haven't finished collecting views yet and would drag the baseline down. And the median is used rather than the average, so one past breakout can't quietly raise the bar for everything else.

Reading the result

Each card shows its own multiple in the corner, and hovering the badge gives you the comparison in full: this post's views against the account's median.

The strongest posts carry a small lightning badge, one to three bolts. Three bolts is the top of what's on screen, and the badge is rationed rather than handed out to everything: a grid gets a handful of them, not a wall.

A post needs at least 2× to earn a badge at all. Everything below that keeps its multiple on the card and goes unmarked, which is the honest answer when nothing broke out.

Where it works

Outlier score runs on profiles, because that's the only place there's one creator's history to measure against. Search results, saved lists and collections mix creators, and a median across several accounts would be meaningless.

• Instagram: the Reels tab, scored on views, and the Posts tab, scored on likes.
• TikTok: the Videos tab.
• Facebook: a profile's Reels tab.
• YouTube: Videos and Shorts.

When it can't score

Two things can happen, and the banner says which. If the account doesn't have enough mature posts to build a baseline from, Sort Feed says so and ranks by views instead, so you still get a useful grid.

If the scoring worked but nothing cleared 2×, it says that too. That's a real answer about the account rather than a failure: this creator's numbers are consistent, and there's no breakout to find.

It's free

Outlier score is on the free plan, on all four platforms. The free limit applies to how much you can sort rather than to which sorts you get, so 25 posts of outlier scoring costs nothing. Plans & billing covers the rest.

Outlier Score comes through to your exports as its own column, next to views. Exporting your data has the full schema.